Return to Ipswich Hearts n’ Flowers project page.
Eukene Leni
Goal: I want to be able to purchase gifts online easily.
Action: Decide to purchase a gift, tasks: A. Figure out what kind of gift to get, B. Decide to get flowers for partner. Feeling: Wondering, thoughtful.
Action: Log on to computer, tasks: A. Turn on the family computer, B. Log in, C. Open a web browser. Feeling: Apprehensive about the computer. Improvement Opportunities: Hand out a pamphlet with the delivered flower bouquet for instructions on ordering again on paper
Action: Find a nearby flower shop, tasks: A. Do a web search nearby flower shops, B. Choose one that’s nearby. Feeling: Curious. Improvement Opportunities: Have an app to promote customer loyalty and improve their experience
Action: Decide on the bouquet, tasks: A. Parse through the available bouquets, B. Pick one that’s appropriate for the occasion. Feeling: Frustration at complexity, feeling pressure about picking the right thing. Improvement Opportunities: A filtering option for occasions/flower types
Action: Order the bouquet, tasks: A. Add any comments/customization comments, B. Complete the order form, C. Place the order. Feeling: Satisfied, looking forward to gift arriving, accomplished. Improvement Opportunities: An easy way to track when the bouquet will arrive/be ready for pickup
Noura Indira
Goal: I want to have language accessible apps
Action: Think of ordering a gift, tasks: A. Considering what to get, B. Deciding on ordering flowers. Feeling: Curious, ready to start a new task. Improvement Opportunities:
Action: Find a Flower shop, tasks: A. Search for a shop online on mobile, B. Settling on the shop to purchase from. Feeling: Interested, wondering what kind of flowers to get. Improvement Opportunities: Have a way to organize flowers by what event the person is looking to send flowers for
Action: Translate the pages, tasks: A. Search for a translation feature, B. Translate any confusing language, C. Confirm that this website does what she thinks it does. Feeling: Satisfied with progress so far. Improvement Opportunities: Easily accessible translation feature on the app
Action: Decide on a bouquet, tasks: A. Browse the bouquets, B. Translating any pages/phrases that need translating. Feeling: Impatient with clunky translation features. Improvement Opportunities: Way to sort flowers by type or color
Action: Order the bouquet, tasks: A. Ponder customization and how to express it, B. Translate and complete the order form, C. Try and find tracking information. Feeling: Frustration with lack of understanding, excited for the bouquet to arrive. Improvement Opportunities: Have clear and concise form options for higher understanding
Jesse Wayan
Goal: I want to be able to send flowers and gifts to my partner who lives abroad
Action: Find a Flower shop, tasks: A. Do a google search, B. Resize the page and font so it is legible, C. Browse for a flower shop. Feeling: Frustration about the web pages being hard to see or low contrast. Improvement Opportunities: Adding an ability to switch to high contrast mode easily
Action: Finalize browsing, tasks: A. Find a flower shop the delivers to the right area, B. Open their web/app catalogue and start browsing. Feeling: Feeling slightly accomplished, excited to order the gift. Improvement Opportunities: Make sure that font is readable for users by adding a resize feature
Action: Search for the right bouquet, tasks: A. Browse the website to find the right arrangement, B. Agonize over the right choice for the occasion. Feeling: Aggravation about not being able to find the right kind of bouquet. Improvement Opportunities: Add in a filtering feature for the base bouquet
Action: Customize the bouquet, tasks: A. Decide on a bouquet, B. Add in lots of details about what he wants it to be like. Feeling: Pleased about the customization options, but wishes there was more areas to provide feedback. Improvement Opportunities: Have a completely customizable arrangement
Action: Order the bouquet, tasks: A. Struggle with filling out the form, B. Place the order, C. Find the tracking information so that he knows when they arrive. Feeling: Anticipation of when the flowers will arrive. Improvement Opportunities: Make sure to account for people who are ordering from outside the US.
Return to Ipswich Hearts n’ Flowers project page.
Zia Love 