TLJ User Journey

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Emese Shri

Goal: Reserve pastry and coffee at local bakery so that they can pick it up on the way to work

Action: Find store location. Task: A. Visit the Tous Les Jours website B. Open the location tab to find the correct bakery C. Open the catalogue. Feeling: Inquisitive, Enthusiastic. Improvement Opportunities: Have an auto-location finder, or remembers your preferred location if you allow it.

Action: Explore the catalogue. Task: A. Examine the catalogue B. Filter by pastry, and add to cart C. Filter by coffee, and add to cart. Feeling: Indecisive, Excited. Improvement Opportunities: Robust filtering function to easily find the right items.

Action: Buy the item. Task: A. Fill out the payment information B. View the information on when the order will be ready. Feeling: Curious. Improvement Opportunities: List place in the order queue.

Action: Travel to the bakery. Task: A. Find the route to the bakery B. Take the train to the bakery. Feeling: Anticipation, Trusting.

Action: Pick up order from the bakery. Task: A. Find their name on the order at the counter B. Check if the order is correct C. Eat breakfast on the commute. Feeling: Nervous, Relieved, Triumphant. Improvement Opportunities: A confirmation text/email that your order is complete and waiting for you.

Ester Sonja

Goal: Reserve a loaf of bread and/or pastry so that they can pick it up when they have time to stop by the bakery

Action: Find store location. Task: A. Go to the Tous les Jours website B. Check for the nearest location. Feeling: Hopeful, Worried. Improvement Opportunities: Ability to sort by pastry availability at different locations.

Action: Explore the catalogue. Task: A. Open the catalogue B. Look for the bread loaf to see if it’s in stock C. Add to cart. Feeling: Anticipation, Optimistic. Improvement Opportunities: Popular items to buy or your most purchased items.

Action: Buy the item. Task: A. Checkout with the item B. Set a time for pickup. Feeling: Excited, Pleased. Improvement Opportunities: “Your favorite combo” that you can re-order.

Action: Travel to the bakery. Task: A. Find a route to the chosen bakery B. Drive to the bakery. Feeling: Annoyed, Expectancy.

Action: Pick up order from the bakery. Task: A. Go to the counter to pick up the item B. Head home. Feeling: Satisfied, Cheerful. Improvement Opportunities: Having an online order section for easy pickup.

Return to Tous Les Jours Project Page.